Goran Markovic

I’m a digital marketing professional with a deep foundation in web development and PPC, specializing in WordPress sites using Divi and Elementor, alongside experience in custom HTML, CSS, JavaScript, and PHP projects, including work with Laravel. My journey began in accounting and administration roles, later transitioning to business consulting for ERP and DMS implementations, where I managed database migrations and report development. Since 2018, I’ve focused on PPC, particularly Google Ads and Amazon Ads, with additional experience in Facebook and Instagram ads. Outside of work, I enjoy spending time with my family, dancing salsa and Argentine tango, traveling, swimming, and playing bass guitar.

Work Experience

2021 – Present

PPC Manager/Website administrator

AMZ Pathfinder

Managed Amazon PPC campaigns for a diverse range of clients, including work on DSP and off-Amazon campaigns leveraging Amazon Attribution. Developed the workflow for Google Ads to Amazon campaigns, including setup, optimization, and performance tracking, while leading the Google Ads to Amazon project. Created custom Excel Macros to automate and streamline optimization efforts, significantly improving efficiency. Oversees the development and maintenance of the company website, implementing technical improvements to enhance performance and functionality.

2020 – Present

Part time Web Developer/Designer

Boosted Lab

Designs and develops WordPress websites from start to finish, focusing on mobile-friendly layouts and optimizing images for improved loading speed and performance. Handles backend configurations to enhance on-page SEO, ensuring websites are search-engine-friendly. Occasionally works on Google Ads campaigns for select clients, contributing to their digital marketing efforts.

2018 – 2021

PPC Manager/Web Developer

InDigital

Managed PPC campaigns across platforms including Google Ads, Facebook/Instagram Ads, Bing Ads, and LinkedIn Ads, optimizing performance to achieve client goals. Contributed to on-page and technical SEO efforts, improving website visibility and search engine rankings. Designed, developed, and maintained WordPress websites, ensuring responsiveness and user-friendly functionality. Oversaw VPS server setup and maintenance, ensuring secure and reliable website hosting environments.

2015 – 2018

ERP Implementation Consultant

Akord Software

Specialized in facilitating ERP system adoption by analyzing workflows, tailoring configurations, and managing seamless data migration from legacy systems. Responsibilities included setting up ERP platforms, ensuring optimal performance, and delivering comprehensive training to end-users to maximize system utilization. Provided ongoing support and troubleshooting to streamline operations and enhance organizational efficiency.

Education

2004 – 2008

Merchant Technician

SŠ „Svetozar Miletić“

2008 – 2011

Financial business and accounting

Higher business school of professional studies

2011 – 2013

E – business (specialisation)

Higher business school of professional studies

Topic of specialisation paper: „Development of expert system for specification of basic construction work“

2013 – 2014

Econimics Major

FIMEK Novi Sad

2014 – 2015

Master of business information systems

Facultaty of Economics in Subotica

Skills & Expertise

Data Analysis

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Advanced Data Analysis and Visualization: Proficient in leveraging Excel for PPC performance analysis, trend identification, and actionable insights; experienced in Looker Studio for creating dynamic dashboards and analyzing website visit metrics.

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Report Development: Expertise in developing PPC campaign performance reports, integrating data from multiple sources, and presenting insights to stakeholders for strategic decision-making.

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Data-Driven Insights for Digital Marketing: Adept at utilizing data analytics tools to track and measure campaign effectiveness, providing recommendations for improved ROI and audience engagement.

Computer Science

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Database Management and Migration: Skilled in database migration and management, with hands-on experience in MS SQL for optimizing and maintaining data integrity across systems.

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Full-Stack Analytical Systems Development: Proficient in creating integrated data-driven applications using HTML, CSS, JavaScript, and PHP for front-end interfaces, coupled with Laravel and MS SQL for efficient back-end processing and database management.

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Dynamic Web Application Development: Ability to design and implement robust analytical tools by combining front-end development technologies with advanced server-side programming using Laravel and PHP.

Content Management System

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Proficient in Diverse CMS Platforms: Extensive experience in managing and customizing websites on WordPress, Joomla, and Shopify, tailoring solutions to meet unique business requirements and ensuring seamless user experiences.

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Custom CMS Development: Skilled in building and maintaining custom Document Management Systems (DMS) and CMS platforms using PHP, Laravel, and JavaScript, optimized for specific workflows and data organization.

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Responsive and Scalable Design: Adept at creating and managing responsive themes and templates for WordPress and Joomla, ensuring scalability and cross-device compatibility.

PPC

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Comprehensive PPC Campaign Management: Skilled in managing and optimizing campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook and Instagram Ads, LinkedIn Ads, and Amazon Ads, tailored to achieve performance-driven goals.

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Amazon Advertising Expertise: Proficient in managing Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns, leveraging Amazon Attribution for data-driven optimization and Google-to-Amazon traffic strategies.

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Cross-Platform Integration: Experience in integrating PPC strategies across platforms to create cohesive funnels, combining Google-to-Amazon campaigns with attribution tools to enhance e-commerce visibility and conversions.

Web Development

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Full-Stack Web Development: Proficient in both front-end and back-end technologies, including HTML, CSS, JavaScript, PHP, and Laravel, for building responsive and dynamic websites.

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CMS Development and Customization: Extensive experience with WordPress, Joomla, and Shopify, including custom theme and plugin development, site optimization, and security hardening.

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SEO-Friendly Development: Proficient in optimizing websites for search engines by implementing clean code, schema markup, and metadata management to enhance visibility and ranking.

ERP Systems

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ERP Customization and Integration: Skilled in integrating ERP systems with custom Document Management Systems (DMS) and CMS platforms, ensuring seamless workflows and data synchronization across platforms.

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Database Management and Migration: Expertise in MS SQL and MySQL for managing ERP databases, optimizing queries, and migrating data while maintaining data integrity and minimizing downtime.

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End-User Training and Support: Skilled in training teams to use ERP systems effectively, creating documentation, and providing ongoing support to ensure smooth adoption and operation.